PSFK Labs’ new Future of Retail 2016 report is designed to arm brands with the tools necessary to create and execute a forward-thinking shopper experience. The sixth edition of our flagship report explores how brands are redesigning the shopper experience to build value, drive sales and boost loyalty. 

To help bring the ideas and actionable take-aways to life, PSFK invited four creative studios to leverage report findings and ideate a modern and engaging shopper experience strategy for a progressive global brand. The following is a concept from digital agency Dare, who set out to reimagine how the hosting platform, Airbnb, could envelop new technologies to enhance the end-to-end vacation experience for their travelers.

The studio developed a digitally smart, community-driven approach that supports Airbnb customers throughout their vacation experience—from researching a trip to automatically booking their cab home.

Link to article in the PSFK blog - http://www.psfk.com/2015/11/dare-airbnb-retail-future-travel-experience-user-interaction.html